How do you introduce yourself to a skeptical world; The new reality is that corporate identity is no longer a virtrue
SABIC is the world’s fourth largest chemicals company, however aside from its customers and some industry insiders, nobody else has heard of them - the days when large companies could continue to grow with little to no public profile are over. Today, a low profile suggests you have something to hide. Investors are looking to make their portfolios more ethical and customers want their supply chains to be transparent and reflect well on their brand reputations.
Our challenge was to introduce SABIC to the global public sphere – and bring to life SABIC’s positive contribution to some of the most pressing challenges facing communities and our environment.
Production
Lead Creatives: David Boynes & Kevin Millicheap
Executive Creative Directors: Paula Amaral & Rob Sears
Executive Producer: Sophie Chapman-Andrews
Producer: Jordi Sole / Marta Argullos
Produced by: CANADA FILMS - Oscar Romagosa
Directed by: Miguel Campaña
DOP: Christos Voudouris
Set Designer: Mike Berg
Executive Creative Directors: Paula Amaral & Rob Sears
Executive Producer: Sophie Chapman-Andrews
Producer: Jordi Sole / Marta Argullos
Produced by: CANADA FILMS - Oscar Romagosa
Directed by: Miguel Campaña
DOP: Christos Voudouris
Set Designer: Mike Berg