The strategy behind the Discover the truth campaign was to dispel common myths about Klarna - head-on.
And have people discover the truth for themselves.
And have people discover the truth for themselves.
Drum awards winner: Best Visual Craft | Best Interactive
Case study film
Print
Animations
Murals & Waterloo takeover
The Myth Buster Challenge
Campaign credits
Creative Director: Neda Shadanlou
Chief Creative Officer: Lee Tan
Snr Art Director: David Boynes
Creatives: Juan Carlos Ruiz Pérez,
Josh Sheldon, Donya Pandkhahi,
Executive Producer: Natasha O'Conner
Chief Executive Officer: Rob Smith
Senior Account Director: Shaun Geary
Business Director: Tom Adamson
Account Executive: Beatrix Greenwood
Strategy Director: Nick O'Quinn
Composer & Sound Design: David Boynes
Chief Creative Officer: Lee Tan
Snr Art Director: David Boynes
Creatives: Juan Carlos Ruiz Pérez,
Josh Sheldon, Donya Pandkhahi,
Executive Producer: Natasha O'Conner
Chief Executive Officer: Rob Smith
Senior Account Director: Shaun Geary
Business Director: Tom Adamson
Account Executive: Beatrix Greenwood
Strategy Director: Nick O'Quinn
Composer & Sound Design: David Boynes
Animation: Blind Pig
Game design: MakeMePulse
Game design: MakeMePulse
Artist Ignasi Monreal