In June 2023 while working at Mccann our team was charged the huge task of creating a set of 13 films for the Neom hotel development along the coast of Magna in Saudi Arabia.
From the serene landscapes of NEOM in KSA to the vibrant streets of New York City, from the spellbinding natural beauty of Hong Kong to the sunny coasts of Spain, our production journey spanned 11 countries across 4 continents, capturing the essence of Magna’s 12 destinations in every frame.
Collaborating with 26 of the world's top architects to provide added depth and credibility to our storytelling.
Out of 250 potential spots, we meticulously selected 55 perfect locations. It was a fun, treasure-hunting journey, discovering hidden gems within the architects’ inspiring spaces.
Out of 250 potential spots, we meticulously selected 55 perfect locations. It was a fun, treasure-hunting journey, discovering hidden gems within the architects’ inspiring spaces.
By the end of the project we achieved 13 out of 13 successful campaigns, all approved and delivered on time.
Campaign credits
Creative Director: Brad Reilly
Lead Creatives: Tony Burke, David Boynes
Art Direction: David Boynes
Director: John X Carey / Clay Jetter
DOP: Steve Annis
Colourist: Kath Raisch
Producer: Chris Elsey
Production: JoyFilms
Ali Azarmi, Nima Safari, Nina Najjar,
Andreea Gurbina, Sandeela Ashraf
Sound design direction: David Boynes
Composer & Sound Design: Mike Bovill
Lead Creatives: Tony Burke, David Boynes
Art Direction: David Boynes
Director: John X Carey / Clay Jetter
DOP: Steve Annis
Colourist: Kath Raisch
Producer: Chris Elsey
Production: JoyFilms
Ali Azarmi, Nima Safari, Nina Najjar,
Andreea Gurbina, Sandeela Ashraf
Sound design direction: David Boynes
Composer & Sound Design: Mike Bovill