The idea: The star of these idents is a hand with a Fitbit on its wrist - and it’s the hand of a Ninja Warrior.
Filmed over one night at the Ninja Warrior course in Manchester, we looked to dramatise typical win and fail moments across different sections of the course, demonstrating specific product features from the Fitbit range.
Filmed over one night at the Ninja Warrior course in Manchester, we looked to dramatise typical win and fail moments across different sections of the course, demonstrating specific product features from the Fitbit range.
Start of the course 15"
Pole grasper fail 10"
Cycle Road 10"
Warped Wall 10"
Final Buzzer 5"
Montage 10"
Behind the scenes
Campaign credits
Creative Director: David Boynes
Chief Creative Officer: Lee Tan
Creatives: Vian Zahid, Juan Carlos Ruiz Pérez,
Executive Producer: Fiona Boakes
Chief Executive Officer: Rob Smith
Senior Account Director: Shaun Geary
Account Executive: Beatrix Greenwood
Directed by: Sean Lyons
Chief Creative Officer: Lee Tan
Creatives: Vian Zahid, Juan Carlos Ruiz Pérez,
Executive Producer: Fiona Boakes
Chief Executive Officer: Rob Smith
Senior Account Director: Shaun Geary
Account Executive: Beatrix Greenwood
Directed by: Sean Lyons
Advertising agency: Motel Company
Production studio: WeAreAnother
Production studio: WeAreAnother