Ex-pats and Emirati in Dubai are used to the very best. But strangely, the options for health insurance have always been fairly limited, even for the high net-worth community. That’s why Cigna decided to launch an all-singing, all dancing policy in the UAE. Our campaign spanned outdoor, radio, digital and social, and ran in both English and Arabic. The message was: at last, world class health insurance is available in Dubai.
Art Director: Dave Boynes
Copywriters: Ollie Mines, Bertie Rapkin
Creative Directors: Will Shepherd
Executive Producer: Athenea Harrington
Producer: Bianca Medovarszky
Production: Craft Barcelona, Blua Barcelona
Director: Gemma Ferrate
Photographer: Caterina Barjau
Copywriters: Ollie Mines, Bertie Rapkin
Creative Directors: Will Shepherd
Executive Producer: Athenea Harrington
Producer: Bianca Medovarszky
Production: Craft Barcelona, Blua Barcelona
Director: Gemma Ferrate
Photographer: Caterina Barjau