A travel and tourism campaign that plays on the fact the island has virtually been untouched by tourism.
Unless tourists fancy travelling by boat, helicopter or a tiny eight-seater plane, access to the island is hard to
come by - and thus we thought it humorous to plead with tourists to not come all at once.
Barbuda’s tranquil pink sand beaches are the backdrop to the minimalist ads, shot on location
by myself and local photographer Mohammid Walbrook... Spot the Turtle!
Unless tourists fancy travelling by boat, helicopter or a tiny eight-seater plane, access to the island is hard to
come by - and thus we thought it humorous to plead with tourists to not come all at once.
Barbuda’s tranquil pink sand beaches are the backdrop to the minimalist ads, shot on location
by myself and local photographer Mohammid Walbrook... Spot the Turtle!
TVC
Print / OOH
Social media
Behind the scenes
Campaign credits
Creative Director: David Boynes
Copywriter: Steve Harrison
Chief Creative Officer: Lee Tan
Creatives: Vian Zahid,
Sam Cork, Juan Carlos Ruiz Pérez,
Executive Producer: Natasha O'Conner
Chief Executive Officer: Rob Smith
Senior Account Director: Shaun Geary
Account Executive: Beatrix Greenwood
Photographers: Mohammid Walbrook
David Boynes
Copywriter: Steve Harrison
Chief Creative Officer: Lee Tan
Creatives: Vian Zahid,
Sam Cork, Juan Carlos Ruiz Pérez,
Executive Producer: Natasha O'Conner
Chief Executive Officer: Rob Smith
Senior Account Director: Shaun Geary
Account Executive: Beatrix Greenwood
Photographers: Mohammid Walbrook
David Boynes
Advertising agency: Motel Company