A campaign to sell Tata Communications’ global enterprise IT solutions. The company has a fibre optic network that can reach 97.3% of the world’s GDP, and has enough subsea cable to circumvent the earth over seven times. In fact, they connect four out of five mobile subscribers, and carry 25% of the world’s internet traffic on their network. So the message to multinationals was: “Why spend years building your own global infrastructure, when you can just plug into ours today?”
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Campaign credits
Copywriter: Ollie Mines
Art Director: David Boynes
Creative Director: Will Shepherd
Design: Danny Kwong, Crestin Van Heerden, Frankie Leong
Art Director: David Boynes
Creative Director: Will Shepherd
Design: Danny Kwong, Crestin Van Heerden, Frankie Leong