Gold: Best use of typography | Transform Awards Europe
We created a campaign that dramatises the potential impact of a wide range of risks – from floods and fires to civil unrest and cyber-attacks – provoking business owners to ask themselves if they would be ready if the worst were to happen to them.
All communications drove towards the Readiness Test – a short, interactive digital self-assessment questionnaire, designed to prompt businesses to rethink their risk-readiness and take practical action to improve it.
Copywriters: Ollie Mines, Bertie Rapkin
Art Director: David Boynes
Designer: Crestin Van Heerden
Creative Directors: Paula Amaral, Rob Sears
Executive Producer: Sophie Chapman-Andrews
Producer: Elodie Macey
Typography / After Effects: Sean Freeman, Eve Steben
Artworkers: David Morris, Tony Philmore, Andrew Farmer
Art Director: David Boynes
Designer: Crestin Van Heerden
Creative Directors: Paula Amaral, Rob Sears
Executive Producer: Sophie Chapman-Andrews
Producer: Elodie Macey
Typography / After Effects: Sean Freeman, Eve Steben
Artworkers: David Morris, Tony Philmore, Andrew Farmer