R/GA, Unilevers digital advertising agency of record were tasked to launch a new educational campaign for Sure deodorant on their worldwide websites called The Sweat Zone. Medical in nature, these informative films were intended to clearly explain the reasons for sweat and the processes taking place in our bodies while using antiperspirant. We approached Beast collective to animate the series of films. Each scene was carefully scripted with emphasis on interesting transitions to keep everything moving along at a swift pace.
Agency: R/GA London
Copywriter: Bradie Tippetts
Art Director: David Boynes
Executive Producer: Grant Duncan
Designer: David Boynes
Animation: Beast Collective
Copywriter: Bradie Tippetts
Art Director: David Boynes
Executive Producer: Grant Duncan
Designer: David Boynes
Animation: Beast Collective