EE were acknowledged as the best network for business – 3 years running. However this was only recognised in the industry - not by the man on the street. So our objective for EE in 2016 was to build its reputation as the best network for work. We created print and digital ads across a variety of media: 48 sheets, OHH at Old street's ‘Silicon Roundabout’, DM and in-store print collateral. The photography had to be gritty and realistic, offering a candid snapshot of the life of small businesses across Britain.